10 Best Ways to Find Real Estate Buyers

Last updated on: Published by: John Kinnunen 0

10 Best Ways to Find Real Estate Buyers – Real estate agents know that just because you have your license doesn’t mean that leads will automatically drop into your lap. This is a dog-eat-dog business and real estate agents must pound the pavement to build that book of business, especially in the beginning. When you join eXp Realty, your mentor program will start out with assistant leads and help you generate some of your first transactions but it is ultimately up to you to continue that practice and eventually be “released into the wild” to make your own way.

Real estate agents have been pounding the pavement for leads for decades and everyone has a way of doing it that is slightly different. What works for one may not work for the other so take this list in stride. Some of these tactics and strategies may or may not work for you but they all have been proven to work for some. While many real estate agents find that the listing is the pot of gold at the end of the rainbow, others prefer the joy and satisfaction of helping buyers find the home of their dreams. If you prefer more buyers agent tactics, here are 10 of the best ways to find real estate buyers.

#1. Target the right demographics.

Well at the beginning of the game you’ll take whatever you’re given, you probably have a niche or target demographic you prefer. Do you like first-time homebuyers? Retirees? Second-home buyers? Investors? Whatever your buyer niche is, target that demographic. Create social media campaigns that specifically targets people in certain age brackets with certain interests. You’ll be able to narrow down the field to specifically target buyers that appeal to your type of niche. Social media campaigns can definitely be targeted to the right buyer and the more specific you are, the higher the chance of getting the right lead.

#2. Connect with other groups on a social media.

Start building your sphere of influence by networking with other buyer’s agents and listing agents. When agents come together over the right property, relationships are solidified. Ask other listing agents in your area about sitting their open houses. Talk to them about the best way to get buyers for a specific neighborhood. Most agents are always seeking to improve their social media presence and because a lot of us spend way too much time on social media, it can be a great place to farm for buyers. Finding groups for residential sales, investing, or general homebuying can always broaden your scope of influence. Answer questions rather than ask for business. Providing solutions and answers will show that you’re not greedy, even though the ultimate goal is to retain a buyer.

#3. Build hyper-local and targeted landing pages.

If you have a real estate website, and most real estate agents do, consider building out squeeze pages or landing pages to truly capture buyers in a specific area. Make this hyperfocus so that the page shows up for exactly what you want to obtain. If it’s a specific neighborhood, talk about buyers in specific neighborhoods and why a buyer should choose you as the representative over anyone else.

#4. Consider a lead-generating website.

There are dozens of real estate website platforms out there but not all create and provide the right lead-generating solution. Websites like Sierra, Real Geeks, or even custom WordPress sites with highly integrated and optimize IDX solutions are key to getting the right lead-generating results.

#5. Consider mailers.

Yes, mailers still work. If you’re looking to farm a specific area, consider sending out postcards, something simple, straightforward, but that keeps you top of mind when they do need to buy. You never know when that postcard will come across the desk or the dining room table at just the right time. Keep your name fresh in their minds and let them know what you’re doing for others in the neighborhood, suggesting a sense of FOMO if they don’t use you.

#6. Consider paid advertising campaigns.

Pay-per-click can certainly work but it can be expensive. Right out of the gate, pay-per-click campaigns can target specific buyers for an area and because you are top of the food chain, so to speak, your site and your information will come up first. Do this for a few months, and you may have built up a good book of business that can maintain referrals so that you can drop back a bit on your pay-per-click budget. Make sure that those paid advertising campaigns go to the right page and that you are able to garner a lead from every click.

Related: 10 Ways of Effective Door Knocking

#7. Network.

Similar to building out your social media network, you can network in other ways. Get involved in your local Chamber of Commerce. Talk to local businesses and let them know what you do and who you are. Throw events, get-togethers, and charity events or even holiday parties to get your name out there, start building your book of business and networking with like-minded individuals that may refer you to potential business.

#8. Consider unofficial listing services.

Most real estate websites and MLS websites will naturally post to places like Zillow, Trulia, Realtor, etc… But unofficial listing places like Craigslist, Facebook Marketplace, Next Door, and even Offer Up can provide a great platform for expanding your sphere of influence. The newspaper is really not the source for tracking down your next lead but many of these places that don’t automatically generate listings are a great way to not only get your website out there in the form of back links but your name and what you do as well. Also, by targeting these types of websites, you might find a buyer that’s not working with an agent yet.

#9. Don’t forget about renters.

Renters can be a wealth of potential business. Sending these mailers to homeowners might be a great way to get listings but sending mailers to renters in apartment buildings and complexes can definitely get you the buyers. Let renters know how easy it is to buy a house through you. When you make it seem doable, they’re more likely to call you. Remember when Disney did a campaign stating exactly how much it costs for a family of four to have a fantastic vacation in Disneyland? It worked! When families realize, “wow, we could do that” it made a trip to Disneyland much more affordable. It took the guesswork and the shock of cost out of the equation. Do this with renters, and you might be surprised at how much your phone rings.

#10. Never neglect your existing sphere of influence.

Don’t forget about friends and family. These are the people that knew you before you were a big deal in real estate. Without pressuring friends and family, you can be a consistent reminder about what you do and who you are. Talk about your latest listing, talk about how excited buyers were that you negotiated the best terms on their behalf. By showcasing real estate wins that you were a part of, you create an urgency for others that make them want to use you and refer you. By speaking intelligently and authoritatively without flat out asking for a lead, you will naturally get people that refer you on a regular basis.

Finding real estate buyers doesn’t have to be difficult but you do have to be consistent and motivated. Again, leads generally will not drop into your lap but the more informative you are, helpful, solution-based, and consistent, eventually the snowball will get rolling. When it does, don’t back off. Continue with your lead-generating tactics and strategies to maintain that steady stream of potential buyers.

If you’d like more information about joining a real estate team with eXp Realty to gain the resources, support, and experience of other team members, contact my office at any time.

 

 

More tips for agents and brokers:

Part-Time Vs Full-Time Real Estate Agent

20 Questions to Ask When Interviewing Brokerages

100 Things I Wish I’d Known Before Getting Into Real Estate

9 Reasons Your Business Should Relocate to Florida

How to Be the Builder’s Agent

How to be a Luxury Agent

7 Reasons Why Joining a Real Estate Team is Beneficial

Health Care for Real Estate Agents

9 Steps to Join eXp Realty

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