REDX for Real Estate – What is it and Why Do I Need it?

Last updated on: Published by: John Kinnunen 0

What is REDX?

REDX is a prospecting platform for real estate agents delivering leads and listings each day. It provides leads from different sources to connect agents with qualified buyers and sellers to simplify the prospecting process. It uses an interface call Vortex allowing agents to organize all of their data in one, simple place. Similar to a CRM, REDX allows agents to keep leads, former clients, and their book of business all in one place eliminating the need for different platforms.

It offer more than just phone numbers; it connects real estate agents with homeowners that are actively looking to sell their home, something that is in short supply in today’s market.

REDX for Real Estate - What is it and Why Do I Need it?

REDX offers multiple lead sources for agents. This is just any, old lead that fizzles out and dies. The majority of leads are quality leads that have already been vetted. Every lead comes with a verified and bona fide phone number from a variety of sources such as expired leads, FRBOs, FSBOs, bank owned and foreclosure leads. The leads are pulled from the MLS, classifieds, newspapers, magazines, and even County Court tax records. The goal is to let REDX do all the heavy lifting for you so that you can focus on the leads and your business.

Related: Increase Your Real Estate Agent Salary

REDX offers Expired Listings

REDX offers a variety of expired listings that are pulled from the market. These in addition to older expired listings provide you with potential leads on the most qualified homeowners. No cold calling here. Agents receive specific data for each of the expired listings so that they are able to do their homework ahead of time and be more prepared contacting the lead. Expired leads pricing starts at $59.99

GEO Leads

REDX also provides agents with GEO leads. GEO Leads allow agents to personalize their search so the results are optimized for your business. This geographic farming tool utilized by REDX will provide the agent leads for a generalized area, specific neighborhood, or even a specific address. REDX will provide the information to the agent and will filter out unqualified homeowners. GEO Leads start at $49.99

FRBO & FSBO

REDX will also filter out for sale by owner leads and qualify them before depositing them into your REDX platform. The FRBO database will provide agents with a list of investors and property owners unable to rent a vacant property and may be more inclined to sell. Creating consistently lead to sources can provide agents with the tools they need to focus on their business without cold calling and constantly marketing to unqualified homeowners. FRBO or For Rent by Owner are also an option for lead generating. FSBO leads start at $39.99 and FRBO start at $79.99

Pre-Foreclosure and REO

REDX also offers a database of pre-foreclosure and REO leads through local tax records. Agents can take advantage of the information provided and begin to work to lead immediately rather than qualify each and everyone. Pre-Forclosure pricing starts at $39.99

So, you can easily see how specific and tailored REDX can be for real estate agents. Whatever you want to work with they have a plan and if you want to work multiple facets, you can choose those specific leads.

How does REDX Work?

REDX for Real Estate - What is it and Why Do I Need it?

REDX offers a tool called the “Storm Dialer”. This is an additional fee each month that can simplify the calling process. This system will automatically dial leads from the platform helping you streamline your real estate business. There are additional upgrades as well allowing you to multitask and call several leads at once. This application can automatically leave voicemails for any unanswered phone calls.

REDX works with Vortex®, their trademarked plan for saving time by prioritizing who you call, providing built-in scripts and objection handlers, visualize new inventory with a clean and clear interface and sets reminders to keep the leads hot.

Setting more listing appointments and closing on those is really what this is all about. Stop wasting your time punching in a dead number. Hear “hello” more often with the power dialer and leave a pre-recorded voicemail so you don’t lose a lead… ever.

How Does REDX Compare with Other, Similar Products?

REDX has been compared to other similar products such as Vulcan 7. While operating similar to REDX, it lacks a multiline dialer option and is more expensive.

Landvoice is another alternative to REDX providing comprehensive leads through a variety of similar avenues. However, Landvoice does not offer an integrated dialer system. Agents will need to purchase their own dialer separately and connected to the lead management platform.

Mojo is another REDX competitor offering multi-line dialer options and different lead categories and can integrate with other lead providers including REDX. Roughly around the same price, this could be another potential option. This option imports data and posts automatically from one of their preferred data partners, create calling lists and manages tasks with follow-up calls and setting appointments.

Related: How to Make 100K in Your First Year of Real Estate

Start with quality leads, commit to the process and let the platform back you up along the way. Take advantage of the live phone support and even role-playing until you are comfortable with the system.

Is REDX for you?

REDX is certainly top of its game in functionality, features, and price. If collecting a database, letting another program do the hard work for you, and being conscious of your marketing budget is appropriate for your real estate business, contact me at any time. As a qualified alternative to several higher-priced options, REDX may be the ideal lead-generating solution you need.

The long and short of it is this:

Connect with more potential prospects and leads

Get the accurate contact information

Stay on task and productive

Keep in touch with all your contacts

Stay integrated with a system that works.

Ready to get started? Contact me today!