What is kvCORE
kvCORE is short for Kunversion, which operates a real estate website and CRM system. For those looking for an all-inclusive platform, kvCORE provides accurate information with an easy to follow up system. On the front end it is connected to your MLS so clients can search for homes for sale and on the back end it has a CRM. The kvCORE’s CRM is an extremely robust system that helps manage your clients or leads that come in. The two work hand in hand.
KvCORE is an all in one system that real estate professionals from around the world enjoy. Real estate website designers and developers are everywhere. There so many different brands of real estate websites out there, and I will compare a few of them a little later. You can find real estate websites that are simply designed on the wordpress platform, some real estate websites provide a CRM (Customer Relationship Manager) with them, all of them come with an IDX platform. Finding an all-inclusive system platform is something every agent should have, it helps streamline your process. Some agents prefer to peace together a system which might work better for some.
kvCORE - My Personal Experience
kvCORE is given to every agent when they join eXp Realty so I have been using it since 2019. I was able to import all my leads from my previous CRM without a problem. Like any CRM kvCORE is going to have its pros and it’s cons. I am not being paid to write this review of kvCORE all I can give you is what I have experienced. I have been using it every day for the past year and a half. This review is just in case you are either looking to join eXp Realty or you are looking to purchase it on your own.
I use kvCORE to manage a database of 15,000 and to book appointments every week. I also use it to capture information about people that visit my website. I can’t tell you how many times I have been sitting at dinner or my son’s practice and got a text from someone that has been on an auto drip campaign that has said they are ready to purchase. Click here to see my kvCORE website.
kvCORE Training Series
I have put together an entire training series on kvCORE’s best practices that you can watch on YouTube.
kvCORE's Frontend
kvCORE’s frontend connects to your local MLS allowing clients to search all the local listings. kvCORE brings all the data for your clients into one place for them and allows them to make custom reports just for them.
Comparison to Other CRM's
Sierra Interactive – Sierra Interactive is one of the best CRM systems I’ve ever used. When it comes to SEO Sierra Interactive is one of the best in the business. Their websites are very user friendly, and their CRM’s are easy to use. Their support is amazing as well. However sierra interactive comes with a price. $399/ mnth. If you pay for it by the year it is $4,000 so you get a little break. I have some good friends that work their if you ever get a Sierra Interactive site be sure to tell them I sent you.
Boomtown – From what I have heard from other agents Boomtown is another one of the top CRM systems I’ve have ever used this system before. A good friend I have in the business always said their support is very good, and their website and CRM look incredibly polished and are user-friendly. It does come at a cost, however. Boomtown was around 3x the price (roughly $1500/month) of kvCORE and Firepoint last time I checked.
Follow Up Boss – Follow Up Boss is an excellent CRM. However, it is not an all-in-one solution. You will still need to set up a website with an IDX feed and connect it to Follow Up Boss. Setting this workflow up isn’t complicated but takes more work than an out-of-the-box solution like the two above. If I was trying to decide between Follow Up Boss and kvCORE I would go with kvCORE.
kvCORE's Back End
kvCORE’s backend is where all the magic really happens. This is where all the client’s information is kept, the marketing campaigns are, landing pages, and squeeze pages are created. This is where everything happens. I am going to walk you through each tab. As you can see from this picture there are 8 sections in the back end some of them my broker and I don’t use so I have little knowledge on those areas.
kvCORE "Dashboard"
kvCORE dashboard is where you can see what all your clients from your database have been looking at. If you see that a certain client has been visiting your sight frequently it might be a good time to reach out to them and see if there is anything you can help them with.
"Smart CRM"
kvCORE is a smart CRM section is where your entire database is held. This is where you can go inside each client and update their searches, update their tags, move them along your pipeline. This is also where you will assign the drip campaign you want them to be on. You can also assign the correct drip campaign from the mobile app.
kvCORE's "Lead Engine"
This is the number one thing every real estate agent wants more of “Leads.” This is one of the things kvCORE is so good at doing. You can create squeeze pages and landing pages for your sellers and buyers to land on. When they register on your website it then becomes your lead. kvCORE allows your future client to register with their Google or Facebook account. This helps you get the most accurate contact information. Here is an example of a squeeze page.
From kvCORE’s “Lead Engine” this is where you will start creating the links to create your buyer and seller landing pages also known as squeeze pages. Once you create these squeeze pages it is your job to drive traffic to these pages. There are many different ways to drive traffic to your website Paid and FREE traffic. Free-ways include things like Facebook Post, Flyers, Facebook Marketplace Post, Craiglist Ads, YouTube Videos. Paid traffic includes ways like Google Ads, Facebook Lead Ads, Instagram Ads, Bing Ads, Yahoo Ads, Facebook Retargetting Ads just to name a few. If you don’t know how to run Google Ads and you are with eXp realty you will be able to sign up for a service called “Making It Rain” it is a company that runs your Google ads for you.
If you don’t know how to run Facebook ads that generate leads and I am your sponsor at eXp Realty I will set them up for you. If you are not with eXp Realty or with another sponsor you can purchase my ads course here. Here is a video on how to set up a Facebook Lead ad to attract more buyers.
Listings
The “Listings” section in kvCORE is where all the listings in your MLS are. You can choose one and email or text to your client. You can choose it and post it to social media you can even directly post it to craigslist. I would suggest posting anyone else’s listings unless you have their permissions.
Marketing Autopilot
Marketing Autopilot is where you can set up your drip campaigns, text campaigns, and set up your behavioral automation. Your system will reach out to you when someone from your database revisits your website after 14 days, text you if someone views a property more than 5 times. the system will also reach out to your database for you with text, emails, voicemail drops, and video text and emails. I like to explain like you are going to be hitting your database from land, air, and sea. Really it is no lead left behind.
You will also set up birthday and anniversary campaigns here and this is where you get into your mobile dialer. There is so much you can do here.
When you start getting a high number of leads like I have to manage you need systems in place like this to make sure you don’t drop the ball. kvCORE has been a game-changer for me when it comes to managing my leads.
Transactions
Some brokerages choose to use this area in kvCORE to store all their “transaction” data here. You can see details like client, address, commission, closing date, tasks list, and all your files.
My current broker eXp Realty uses a tool called skyslope to keep track of all the transactions so I don’t really have much to say about this area.
Web & IDX
“kvCORE” has a “web & IDX” section in its backend. This is where you are going to customize your website and put all your personal contact information in and where you will put your MLS information in so your website will pull the listings from your MLS. This is where you will add your google analytics code and your Facebook pixel. Your Facebook pixel code is used for creating retargeting marketing campaigns. Your Google Analytics code is so you can see how many visitors you receive per day and where they are coming from.
You can also connect your sites so they will automatically pull your testimonials from third party sites here as well. This is where you will tell everyone what service areas you service, and if you have blog post this is where you can put them as well.
Marketplace
kvCore’s “Marketplace” is like the app store for kvCORE. This is where you can purchase additional tools like for marketing, or you can buy a customizable template to put over your website, and you can this is where you can ad making it rain that I mentioned earlier. I haven’t paid for any of these add-on’s I do all my own paid advertising and I don’t feel the need to customize my site anymore then what they give you access too.
This is also where you can signup for team products and upgrades. Within this, upgrade, it allows the team leader to assign leads as they come into certain agents. There is also additional analytics that goes with the team add-on.
If you’re licensed in multiple states you can have an additional MLS added for an additional $14 more. This upgrade means that if you are an agent or broker and are licensed in multiple states and only want one website to manage, you can do that with this add-on!
Finally, you can also have kvCORE setup paid buyer lead generation campaigns for you through Facebook or Google. These are monthly recurring costs that you can choose in increments of $250 starting at $250 for Facebook and $500 for Google. kvCORE sets up the advertisement and monitors performance. All that you need to do is to follow up and convert the new lead.
Business Analytics
kvCORE offers a Business Analytics section which is exactly as it sounds. Here is where you can track where every lead is in the process. I don’t use this section of kvCORE to track my numbers I have a spreadsheet I use for this. I do use it to see how many search alerts have gone out, how many emails have been sent and how many viewed properties. However, I do not use it to track how many deals I have closed or where each lead is in the process.
Support Center
If you ever have a question about how to do something on kvCORE there is always the “Support Portal” is a good place to start. 9 times out of 10 I find the answer I am looking for in there. By chance it hasn’t already been answered there is always the live chat widget you can use down in the lower right-hand corner. The live chat is only available Monday thru Friday from 7 a.m. to 5 p.m. If you leave them a message they will get back to you the next day if they are closed.
kvCore Chatbot Integration
kvCORE does come with the generic chat button already built into your website but if you want to integrate it with ManyChat or any other chatbot you can. I choose to integrate my website with my Facebook chat from my business page. I created a little video on this to help others that may need a little help integrating there’s. I choose to do it that way instead of using ManyChat or some of the others because it is FREE. If you’re going to get into sending out mass messages to previous people that have messaged your page then I would suggest going with ManyChat. To be honest I haven’t had a single person message me from my page yet. Maybe if I started getting a lot of people messaging me I would invest in a little system. ManyChat is also great if you are going to start running messenger ads on Facebook.
Learning Portal
For those real estate agents that are new to kvCORE they have a “learning portal.” Here you will find FREE class on how to use kvCORE. If you are with eXp realty or joining eXp Realty, eXp Realty has courses inside eXp world that will also help you become a power user of kvCORE. All new agents I suggest attending all the trainings in eXp world on kvCORE and if you end up naming me as your sponsor I help all my new agents set up their kvCORE for success.
I also highly suggest clicking on “Growing Strategies” where they cover Facebook ads, Google Ads, and some on Retargetting as well. All these are great growth strategies. Click Here for some more videos on creating and running Facebook Ads for Real Estate Agents.
kvCORE Two Systems
kvCORE offers two systems depending on the need, the original kvCORE and K+ Team. The original system is for brokerages and agents whereas the K+ Team is a more simplistic version for team leaders, individuals, or high-performing single agents.
This next-generation solution for modern brokerages and teams can help run their entire business on one simple platform. The software comes complete with a lead engine, website and IDX operations, smart CRM system, transaction organization, marketing, and business analytics. It also offers an ace third-party marketplace tool to provide an all-inclusive real estate website and platform for modern brokerages.
This cloud-based customer relation management utilizes the system for increased efficiencies, to close the gap between lead generators and close deals, and provides a smart CRM system to generate leads from various sources such as listing videos and landing pages or through customized squeeze pages. Users can easily sink contacts with the database and provide users with templates to design customizable landing pages, listing pages, and other related information for a specific market.
This truly is an all-in-one platform for real estate professionals.
No one likes to micromanage every detail of their real estate business. kvCORE offers platforms, website and IDX offerings, smart CRM solutions, marketing autopilot procedures, business analytics, and listings and transactions all in one place. It’s ideal for brokers and individual agents as well.
For Brokers
kvCORE offers a unique feature for all of your agents and team members. Empower your agents with the best technology offering an industry-leading lead-gen and networking tool with all the abilities to automate the entire business and brokerage.
kvCORE provides fast, efficient, cross-market growth for modern business models offering the ability to scale up teams and provide top tools and solutions for all members. One of the best things about it is that it’s affordable for brokerages and individuals alike. It provides a fully integrated transaction management system and maximizes close rates with automation and accountability.
For Individuals
kvCORE offers one of the best real estate platforms on the market today. Poor technology has been the leading cause of high agent frustration and low adoption in real estate companies. With this system, brokerages and individuals alike receive optimized solutions in a complete Enterprise Platform.
This platform allows your business to grow with a fully scalable cloud platform integrating your entire business into a solution that will save money, time, and focus on factors that drive higher profitability.
This all-inclusive real estate platform is designed for the modern brokerage by offering the industry’s most robust lead generation system out there.
SMART CRM
Every agent and brokerage knows they need an efficient CRM (Customer Relationship Management) system in order to stay organized and on top of transactions and lead generation. kvCORE offers behavioral automation to alert agents of the most opportune time to reach out to clients. With social media marketing tools, listings management, and back-office functionality, this comprehensive technology tool offers connectivity like never before.
Cost
kvCORE is one of the most reasonably priced all in one system. When you are with eXp Realty kvCORE comes for free. The K+ TEAM platform, suitable for up to five agents is approximately $500 per month. This more basic version offers campaign management, property matching, contact management, email marketing, interaction tracking, lead management, property alerts, referral tracking, and segmentation for 1 to 49 users. The lighter version offers training by live online training seminars and webinars.
The full kvCORE offers all of the above as well as documentation training and in-person training design for two to over 1000 users. This process costs around $1200 plus per month and increases as the agent count increases. Monthly fees do not include startup costs that must be generated from customized pricing guides.
kvCORE Comparison
kvCORE is often compared to other CRM systems such as Fire point, Boomtown, and follow-up boss. However, many of these are not as cost-effective nor do they all provide an all-in-one solution.
kvCORE is customizable from local areas to taglines, social media links and testimonials, blog post options and background images. This website platform can also integrate Facebook messenger chat, IDX searches, specific filters, and market stats.
Real estate brokerages need to provide extensive information to potential clients. Buyers are often looking for hot listings, similar properties and neighborhoods, the ability to save their search and detailed map pages. kvCORE offers all of these abilities as well as email alerts and user registration.
From landing pages to seller pages, maps and CTA’s kvCORE offers an all-inclusive, one-size-fits-all solution for every modern brokerage customized to specific areas, details, and needs.
To learn more about the benefits of kvCORE and how it can prosper your brokerage or individual agent business, contact me at any time. I be happy to discuss the qualifications, pricing strategies, and whether the light program or the full program would be better suited to your needs.
“I’ve used kvCORE for a while now and enjoy the ease-of-use and customer service. It helps me stay on top of my database.”
“Ease-of-use and organization of the top reasons I use kvCORE. It has become an invaluable resource, platform, and business model for our entire brokerage.”
