Free Training on How You Can Make 6 Figures in Real Estate without Prospecting.

Is Real Estate A Good Career In 2022?

Your local real estate market fluctuates depending on the area’s financial stability and a variety of factors that are within and without your control. 

The greatest tool you have is your work ethic and willingness to do whatever it takes to succeed. The global health pandemic has the entire business world on its end, and that includes the real estate industry.

The need to buy and sell houses has not waned, however, and as life begins to return to some sort of normality, it is anticipated that the real estate market will explode. Now is the perfect time to take the necessary steps to boost your realty business as you prepare for a successful first year as a real estate agent in 2022.

How To Survive Your First Year In Real Estate

As you embark on an exciting career as a real estate agent, learning from those who have succeeded before you is key to understanding what it takes to start making significant income. It will take long hours of work, study, and establishing relationships to build up the kind of business to earn six figures in the first year.

The following are common sense examples of actionable tips you can use to propel your realty career to success from the very start:

Create Comprehensive Digital Marketing Plan

Even before COVID-19 forced the world to work and learn remotely, the best way to build up a real estate business is by implementing a comprehensive digital marketing plan. Social distancing and quarantine guidelines emphasize digital communications and conducting business of all kinds online.

Learning how to utilize search engine optimization will help put your listings and your realty business in front of those actively searching for you online. Paid online advertising and the analytics that drive marketing decisions are more essential than ever to attract new clients and to promote listings and showings.

Utilize the Power of Social Media

Social media networks like Facebook and LinkedIn are powerful marketing tools. One of the first stops a prospective client will make is to use your social media profile and content to find out more about you and how you conduct business. Make sure your business profile is updated, professional, and approachable. Make your personal account private to avoid confusion and conflicts.

Different platforms draw various kinds of users, so it is important to populate and update accounts on multiple outlets, keeping your branding and imagery consistent across all platforms. Use your social media accounts to provide links to available properties, and informative and engaging content that buyers and sellers will find useful and entertaining.

Professionally-Produced Photos, Video

With sellers concerned about in-person showings during the pandemic, buyers rely on photos and videos for virtual tours and comprehensive imagery to evaluate homes for sale. It is worth the expense and effort to hire professional photographers and videographers to capture the property most accurately and in the best light. Drone footage is popular for larger properties with expansive lawns or acreage. Attaching keyword alt tags to photos and video content will help put the listings in front of people actively searching for a property that meets their needs.

Get The Word Out!

The first step in getting the word out about your exciting, new career is to let those closest to you know. Start with the people that are in your immediate spheres of influence, such as friends, family, and former business associates. Shout your new venture from the mountaintop by sending out emails, making phone calls, and posting about your career move throughout social media. Encourage your people to reach out if they are ready to sell or buy a home and pass along your information to their friends and contacts.

Expand Your Referral Base

One of your main jobs as a first-year real estate agent is establishing and growing your referral base. Building up a strong network that can lead to significant business takes more than posting on Facebook and getting ranked on Google. Expanding your referral base is hard work that requires communicating and following up with industry influencers that can direct business your way. Examples of types of relationships that give your referral list a needed boost include:

• Home Builders: Get to know the active new home builders in your area. Visit several different new home communities armed with treats and contact information. Establish a presence among different builder clusters to gain traction as you build up referrals.

• Realtors: Other real estate agents you deal with or meet at conferences and other industry gatherings can be valuable resources. Be as ready to help them as they might be to help you.

• Lenders: As a new real estate agent, you will be meeting many new lenders in your first year. Cultivating relationships with the most active and successful lenders in your market can lead to profitable deals sent your way in the future.

Come Up With A Business Plan

Real estate is a serious business that requires a legitimate business plan to reach your first-year and long-term goals. You will never achieve the goals you do not set. When creating a budget and revenue objectives, be bold while staying honest and accurate in managing expectations. Even with the hottest start to the first months of your real estate career, it will take time to earn those early commissions, making it essential to have savings or alternate revenue streams while you wait for the money to start coming in.

Find Your Niche Market

As a first-year realtor, you will need to discover a niche to focus your marketing and promotional efforts. Figure out which group of buyers and sellers you connect with and feel most comfortable dealing with. While it may seem as though you are limiting your potential outreach, it is far easier to resonate with clients when you can pinpoint your efforts to a specific niche. Set your business up as the reliable and trusted agent in that niche. As you build up a reputation and get known as an agent specializing in your niche, you can establish yourself as the agent that finds solutions for buyers or sellers with specific problems or circumstances.

Be Prepared to Work Hard

Being a successful real estate agent is hard work and even harder the first year in business. You set your hours and dictate your schedule. Push yourself in the first few months to set a self-standard of hustle. Be prepared to work nights, weekends, early mornings as those are typically the best times to connect and communicate with existing and prospective clients. Stay organized and be flexible to adapt to the changing schedules and last-minute showings. Early on in your real estate career, it is important for you to be seen at as many showings so your clients and referral sources see you as accessible and available when they need you.

Find A Mentor

As a real estate agent, the first year can be confusing and complicated as you navigate your way in a new industry. Be humble enough to realize you do not know everything and need help from those that came before you. Find an experienced broker or agent you can trust to go to for answers as you learn the ropes. The more information and experience you can absorb, the quicker you will have the knowledge and confidence to succeed. Pour over all of the industry publications you can get your hands on, join professional realtor organizations and network with successful realtor professionals to make sure you are on the right path.

Partner with Me

New brokers and agents that put in the time and effort can bring in $100,000 in the first year as a professional real estate agent. It will take hard work and a willingness to learn the industry from those that have come before you. As an industry leader in cloud-based real estate, I can help you reach your goals in the first year and into the future. Contact me and let’s get you positioned for success in your new career. If you want to learn more about how to make a 100k your first year in real estate reach out to me on social media.