How to target sellers with YouTube Ads
Finding sellers in this market can be rather difficult. That is why I created this video below where I walk you through how you can use YouTube Ads to find sellers. Like with any ad it all has to do with the ad copy, ad creative, the audiences, and, the targeting.
YouTube Ad Copy
Once the ad creative has done it’s job by getting their attention then it is up to the ad copy to pull them in. You want to hit their pain points in the copy. Speak to them and if you know your avatar then you know their pain points.
YouTube Ad Creative
The youtube ad creative obviously needs to be a video and I have seen them everywhere from a minute to 4 minutes long. You want to keep it under 5 minutes. If you have a long video you need to keep it engaging and keep their attention. People ask how long the video should be and I always tell them as long as it needs to be to get the information across. Depending on how you have your ad set up after they watch 30 seconds of it you are going to get charged.
YouTube Ad Audiences
This is one thing that really differentiates from Facebook ads. You are able to target people based on if they are in the market to purchase a home or not. I walk you through exactly how to do this when setting up your YouTube Ad. click on the link above to find out how you can attract sellers on YouTube.
YouTube Ad Targeting
Targetting people right down to a one-mile radius is another huge difference between YouTube ads and Facebook ads. Facebook ads you have to target people down to a 15-mile radius. So if you are trying to target people in a high-priced neighborhood you can.
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